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Globalization of Football + Brand Building + Successful Cases – How it is Done in Practice?

Time limit: 90 days

$250 Enroll

Full course description

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Module directed to the globalization of football. How to become a global football brand, building an engaged community and audience in a globalized football world. Successful case studies on how AFA and Real Madrid became global leaders in the FIFA Federation and Club orbits. Practical examples of the construction of a global audience, the importance of player interaction, and commitment towards the growth objectives. Different markets and approaches, key elements to measure the right marketing time, how to deal with permanent changes, and the challenges of football brands to keep the leading position.

Speakers & Moderator:



       David Nalbandian

    Tennis Legend & CEO

         We are Phenix 


      Emilio Garcia Duarte 

Head of Marketing NBA Latam