Globalization of Football + Brand Building + Successful Cases – How it is Done in Practice?

Module directed to the globalization of football. How to become a global football brand, building an engaged community and audience in a globalized football world. Successful case studies on how AFA and Real Madrid became global leaders in the FIFA Federation and Club orbits. Practical examples of the construction of a global audience, the importance of player interaction, and commitment towards the growth objectives. Different markets and approaches, key elements to measure the right marketing time, how to deal with permanent changes, and the challenges of football brands to keep the leading position.

Speakers & Moderator:

       David Nalbandian

    Tennis Legend & CEO

         We are Phenix 

      Emilio Garcia Duarte 

Head of Marketing NBA Latam

           Andrés Naftali

      Primo Entertainment 

         Paola Serna

   Journalist & Moderator          

Sign up for this 1-Module Program today!

Note: The fees for the Workshops will be set out by FIU at the Site. You agree to pay the respective amount with your registration to access the Workshops. All sales are final. Please note that subscriptions and access to workshops are non-refundable and non-transferable for any reason whatsoever.

*Upon purchase of the 1-Module Program, participants will have 90 days to complete the 1-Module Program. The module will be available on July 9, 2024 (3:00pm, EST). This is a non-credit program.

**There could be minor changes in module dates due to the Argentine National Men’s Football Team scheduling during Copa America.