Globalization of Football + Brand Building + Successful Cases – How it is Done in Practice?
Time limit: 90 days
Full course description
Module directed to the globalization of football. How to become a global football brand, building an engaged community and audience in a globalized football world. Successful case studies on how AFA and Real Madrid became global leaders in the FIFA Federation and Club orbits. Practical examples of the construction of a global audience, the importance of player interaction, and commitment towards the growth objectives. Different markets and approaches, key elements to measure the right marketing time, how to deal with permanent changes, and the challenges of football brands to keep the leading position.
Speakers & Moderator:
David Nalbandian
Tennis Legend & CEO
We are Phenix
Emilio Garcia Duarte
Head of Marketing NBA Latam
Andrés Naftali
Primo Entertainment